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McDonald's - Grandma McFlurry Campaign Grandma McFlurry Campaign McDonald's The campaign taps into the growing Gen Z fascination with "grandmacore" — an aesthetic that celebrates cozy, traditional grandmotherly activities like knitting and baking. The McFlurry is promoted through a heartwarming ad that showcases intergenerational bonds between grandmothers and their grandchildren, capturing moments of love and care. What makes this campaign unique is its focus on both nostalgia and modern social media trends. By blending the warmth of grandmothers' love with Gen Z's fascination with old-fashioned aesthetics, McDonald's cleverly appeals to multiple generations at once. The campaign is positioned as a nod to grandmothers who have influenced everything from fashion to food. McDonald's targets a broad demographic, with a particular focus on Gen Z and Millennials who resonate with the nostalgic "grandmacore" trend on platforms like TikTok. It's also aimed at families, appealing to a sense of warmth and tradition across all generations. The "Grandma McFlurry" is McDonald's latest limited-edition dessert, inspired by grandmothers and the nostalgic "grandmacore" aesthetic. Launched in May 2024, it blends McDonald's signature vanilla soft serve with syrup and crunchy candy, giving a modern twist to classic grandma treats. "McDonald’s introduced a limited-time “Grandma McFlurry” inspired by nostalgic treats, such as butterscotch candies often associated with grandmothers.